Category: Communication

Writing for the web: 3 basic commandments

Writing for the web: 3 basic commandments

In a digital present and future in which most people and organisations have their own space on the internet, training in writing in general and in digital writing in particular is essential.

Although both are fed by common rules, digital and web writing have certain characteristics that make them special and that should be taken into account when writing our texts.

Communication is no longer fashionable

Communication is no longer fashionable

In the world of communication, there has always been a somewhat misunderstood relationship between pure and simple marketing and communication. But where do these two sciences meet and how should they go hand in hand? Do they complement each other well? Do they understand each other?

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