Project date:
May - December 2022 (third edition)
May - December 2023 (fourth edition)
EWA - Empowering Women in Agrifood
Communication services
Support and consultancy in the communication activities of the project "EWA - Empowering Women in Agrifood" in 2022 and 2023.
The challenge
EIT Food leads the ambitious programme EWA - Empowering Women in Agrifood, designed to enhance the entrepreneurial skills of women entrepreneurs in those regions of Europe that are more moderate in terms of innovation in the agri-food sector.
This is an international project implemented in 13 European countries which provides participants with mentoring, networking opportunities and specific training for 6 months to accelerate their business.
In 2022 I was elected to support the coordination of all the activities that were carried out throughout the year as part of the project and the communication activities corresponding.
Actions
In the EWA project I coordinated and helped to implement various actions in a wide variety of channels, always respecting the branding of EIT Food and the project in particular. Some examples of the tasks developed (non-exhaustive list):
- Creation of a printed brochure about the programme.
- Updating of the website and social networks dedicated to the project.
- Virtual community dynamisation
- Coordination of paid social media campaigns
- Coordination with press office for media strategy and press releases
Final event
The programme concluded with the Women in Agrifood Summit, final closing event of the project held in Bilbao on 1 December at the B | BAT Accelerator Tower. Tasks dedicated to the event:
- Drafting of the concept note of the event and support in the design of the agenda.
- Coordination with event provider (streaming, catering, stage etc.)
- Management of attendees and speakers
- Pre- and post-event dissemination