{"id":242034,"date":"2026-07-28T11:16:49","date_gmt":"2026-07-28T09:16:49","guid":{"rendered":"https:\/\/presentiadm.com\/?post_type=project&p=242034"},"modified":"2026-07-28T11:51:42","modified_gmt":"2026-07-28T09:51:42","slug":"surfav","status":"publish","type":"project","link":"https:\/\/presentiadm.com\/fr\/proyecto\/surfav\/","title":{"rendered":"SURFAV"},"content":{"rendered":"

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Fecha de publicaci\u00f3n:<\/strong><\/p>\n

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Junio de 2026<\/p>\n

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Estrategia y comunicaci\u00f3n digital<\/p>\n

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SURFAV es un proyecto europeo POCTEFA<\/strong> coordinado por la Universidad P\u00fablica de Navarra,<\/strong> cuyo objetivo es impulsar el desarrollo de soluciones avanzadas de fabricaci\u00f3n h\u00edbrida para componentes met\u00e1licos de alto valor a\u00f1adido.<\/p>\n

Mi trabajo consiste en acompa\u00f1ar al consorcio durante todo el ciclo de vida del proyecto (2026\u20132028),<\/strong> desarrollando su estrategia de comunicaci\u00f3n digital, la web corporativa y los principales recursos de comunicaci\u00f3n.<\/p>\n

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El reto<\/h2>\n

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El reto consist\u00eda en construir un sistema de comunicaci\u00f3n coherente<\/strong> para un proyecto europeo<\/strong> con un recorrido de tres a\u00f1os y m\u00faltiples entidades<\/strong> participantes. A partir de la identidad visual existente, era necesario definir criterios de uso, crear recursos reutilizables y establecer una base s\u00f3lida que garantizara una comunicaci\u00f3n homog\u00e9nea en todos los canales del proyecto.<\/p>\n

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La soluci\u00f3n<\/h2>\n

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A partir de la identidad visual existente, se desarroll\u00f3 un sistema de comunicaci\u00f3n digital<\/strong> para el proyecto SURFAV.<\/p>\n

El trabajo incluy\u00f3 la creaci\u00f3n de la web corporativa,<\/strong> el plan de comunicaci\u00f3n,<\/strong> una gu\u00eda de identidad visual<\/strong> aplicada y diferentes plantillas<\/strong> reutilizables para facilitar la elaboraci\u00f3n de materiales coherentes por parte de todos los socios del consorcio.<\/p>\n

Tambi\u00e9n se cre\u00f3 la p\u00e1gina oficial de LinkedIn<\/strong> y se definieron las bases para su actividad durante los pr\u00f3ximos a\u00f1os, con el objetivo de dar visibilidad a los avances, resultados y actividades del proyecto.<\/p>\n

La web funciona como eje central de la comunicaci\u00f3n, mientras que el resto de herramientas permiten mantener una imagen homog\u00e9nea y coordinar la difusi\u00f3n durante todo el ciclo de vida de SURFAV.<\/p>\n

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El resultado<\/h2>\n

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La fase inicial del proyecto ha permitido establecer una base s\u00f3lida para su comunicaci\u00f3n digital.<\/strong> La web corporativa, el plan de comunicaci\u00f3n, la gu\u00eda de identidad visual, las plantillas y la presencia en LinkedIn proporcionan al consorcio las herramientas necesarias para comunicar de forma coherente durante todo el desarrollo de SURFAV.<\/p>\n

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Fecha de publicaci\u00f3n:Junio de 2026Estrategia y comunicaci\u00f3n digitalSURFAV es un proyecto europeo POCTEFA coordinado por la Universidad P\u00fablica de Navarra, cuyo objetivo es impulsar el desarrollo de soluciones avanzadas de fabricaci\u00f3n h\u00edbrida para componentes met\u00e1licos de alto valor a\u00f1adido. Mi trabajo consiste en acompa\u00f1ar al consorcio durante todo el ciclo de vida del proyecto (2026\u20132028), […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-242034","project","type-project","status-publish","hentry"],"yoast_head":"\nSURFAV - Comunicaci\u00f3n y creaci\u00f3n web | Presentia<\/title>\n<meta name=\"description\" content=\"Toda la informaci\u00f3n sobre el proyecto: Comunicaci\u00f3n y creaci\u00f3n web | Presentia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/presentiadm.com\/fr\/projet\/surfav\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SURFAV - 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