{"id":235777,"date":"2020-10-22T10:21:13","date_gmt":"2020-10-22T08:21:13","guid":{"rendered":"https:\/\/presentiadm.com\/?p=235777"},"modified":"2022-02-01T15:47:38","modified_gmt":"2022-02-01T14:47:38","slug":"7-typical-mistakes-you-are-making-in-your-online-shop","status":"publish","type":"post","link":"https:\/\/presentiadm.com\/en\/7-errores-tipicos-que-estas-cometiendo-en-tu-tienda-online\/","title":{"rendered":"7 typical mistakes you are making in your online shop"},"content":{"rendered":"<p class=\"wp-block-paragraph\">More and more theory is being written about what an online shop should look like in order to inspire confidence in the prospective buyer. Even so, we still fall into practices that should be avoided if we want to create a successful and sustainable e-commerce. Here are 7 of the most common online shop mistakes.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-gastos-de-envio-ocultos-o-complicados\">1 - Hidden or complicated shipping costs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shipping costs are under scrutiny. They are one of the things that are most scrutinised by the user because there is a negative perception that we are spending money on something \"not tangible\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, the potential customer should know, as soon as he enters the site, how much the delivery of a purchase is going to cost him, so as not to be disappointed once in the payment process and get another abandoned cart.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/presentiadm.com\/wp-content\/uploads\/2020\/09\/gastos-envio-1024x682.jpg\" alt=\"\" class=\"wp-image-235795\" width=\"325\" height=\"216\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">It is very frustrating for a shopper to have gone through the whole process of adding products and entering their details only to find out that the shipping costs are way above what they expect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Likewise, it is not advisable to have a thousand different shipping costs. Ideally (although this is not always possible), it is best to have <strong>single-digit shipping costs<\/strong> and, at most, offer free shipping costs above a certain amount. In the event that we have several zones, it is recommended to try to have the minimum and, in any case, to communicate it very well. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Shipping costs&nbsp;<strong>visible&nbsp;<\/strong>in the Home in a way&nbsp;<strong>simple<\/strong>&nbsp;to understand.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-formas-de-pago-no-visibles-desde-un-primer-momento\">2 - Payment methods not visible from the outset<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The same is true for the<strong> forms of payment.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is clear that the more<strong> payment methods <\/strong>we have in our shop, the better for the potential customer, but it is also necessary to communicate this to them. <strong>from the outset. <\/strong>Many people, if they do not see from the home page whether they can pay with Paypal or not, will not even start the purchase process.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"conclusion-1\">Conclusion<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Beautiful&nbsp;<strong>logos in the footer<\/strong>&nbsp;of our website, in addition to generating confidence in the shop, will provide valuable information to the&nbsp;<strong>with what you can buy&nbsp;<\/strong>and with what not.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-informacion-legal-confusa-o-inexistente\">3 - Unclear or non-existent legal information<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, more than mistakes in an online shop, we find faults in terms of legality. No one reads it, it is true, but legal information is <strong>compulsory <\/strong>and is necessary for <strong>building trust. <\/strong>You still see online shops that are missing these pages, have only a few pages, or mix content from several pages into one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The law dictates that you must put <strong>each specific content on a page<\/strong> <strong>separately<\/strong> (to make it easier for the user to find what they are looking for) and there are clear rules about what content should be public and accessible in the case of an online shop:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Legal Notice<\/li><li>Privacy policy<\/li><li>Terms and conditions of purchase<\/li><li>Cookies policy<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We must not forget that an online shop is a place in the cloud where users can leave their money, so, in addition to complying with current legislation, we must also<strong> transmit confidence<\/strong> to encourage the buyer to go through the process and feel that they are leaving their money on a secure site.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"conclusion-2\">Conclusion<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We must have&nbsp;<strong>4 separate legal pages&nbsp;<\/strong>and visible throughout the navigation (ideally in the footer). If we have no idea what to put on these pages, we can advise you on the different options available. You can also get an idea by visiting the legal pages of reputable online shops that have already been around for a while.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-fichas-de-producto-con-descripciones-copiadas\">4 - Product sheets with copied descriptions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another typical online shop mistake is the temptation to fall into the temptation to <strong>copy the content <\/strong>for the supplier, for example, for the product sheet. This option is just as bad as having no description, for two main reasons:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/presentiadm.com\/wp-content\/uploads\/2020\/09\/ficha-producto-1024x682.jpg\" alt=\"\" class=\"wp-image-235822\" width=\"292\" height=\"193\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>The description of suppliers is usually a description of <strong>generalist and boring, <\/strong>without hook, without essence and which does not exactly encourage the purchase.<\/li><li><strong>Google will penalise us<\/strong> if it finds the same content elsewhere. If that content already exists, the search engine will detect that we have cloned it and will give priority to the older one, making it very difficult to position that product.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"conclusion-3\">Conclusion<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It's a lot of work but it's worth it to work on some of them.<strong>&nbsp;original descriptions,&nbsp;<\/strong>in which we express our experience and connect with the user.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-obligacion-de-registrarse-para-comprar\">5 - Obligation to register to buy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If we are not Amazon or an online shop with a similar reputation, we can't be putting up <strong>impediments or difficulties <\/strong>to buy. It is necessary to give all the <strong>facilities <\/strong>to make the process simple and convenient.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/presentiadm.com\/wp-content\/uploads\/2020\/09\/registro-1024x685.jpg\" alt=\"\" class=\"wp-image-235824\" width=\"361\" height=\"242\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Forcing the user to a <strong>initial commitment <\/strong>without knowing much about us, coupled with the effort of thinking up a password and user name, will only scare off the prospective buyer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We lose nothing by letting them buy <strong>as guests<\/strong> (without registration). There will be opportunities later to build a relationship with them (e.g. by asking them by email if they liked the product or offering them a promotion if they register).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"conclusion-4\">Conclusion<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Activate the&nbsp;<strong>guest purchase function<\/strong>&nbsp;with a good loyalty strategy afterwards, always respecting the&nbsp;<strong>freedom&nbsp;<\/strong>and, as in human relations, without being overwhelming.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-velocidad-de-tienda-modo-tortuga\">6 - Store speed turtle mode<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For online shops, it is essential that navigation is <strong>fluid <\/strong>and <strong>fast <\/strong>(even more so than on corporate sites). As soon as a user detects that our shop is struggling to function, they will run away from it because they will have the impression that it may hang up in the purchasing process or that we have limited technical resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to have the right page speed, especially in online shops, it is very important to <strong>optimising images <\/strong>of the products, <strong>do not abuse plugins, <\/strong>use a <strong>body search system<\/strong> and monitor whether the <strong>hosting <\/strong>with which we are hosting the website is suitable (<strong><a href=\"https:\/\/presentiadm.com\/en\/contact\/\">contact us <\/a><\/strong>if you have doubts about how to increase the loading speed of your website).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"conclusion-5\">Conclusion<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Make a&nbsp;<strong>checkeo&nbsp;<\/strong>of all those things that might be slowing down your shop and, above all, lower the weight of the&nbsp;<strong>images&nbsp;<\/strong>without any loss of quality.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-atencion-al-cliente-difusa\">7 - Diffuse customer service<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We have already mentioned the importance of the<strong> confidence, <\/strong>especially if we have a shop that has just started or has limited notoriety. If the user makes a purchase from us, it is a sign of trust on their part and you have to convey to them that they have our <strong>backing <\/strong>in case you have any problems.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/presentiadm.com\/wp-content\/uploads\/2020\/09\/atencion-cliente-1-1024x681.jpg\" alt=\"\" class=\"wp-image-235849\" width=\"477\" height=\"317\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Those shops that do not have a <strong>clearly visible contact<\/strong> with all the details (address, telephone and email as a minimum) will not encourage anyone to make a purchase. In fact, nowadays it is already very fashionable to<strong> online chats<\/strong> or even the <strong>WhatsApp icon<\/strong> (which may seem a bit invasive but works very well as it creates the impression that we are there if a problem arises).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"conclusion-6\">Conclusion<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contact details\u00a0<\/strong>well visible and\u00a0<strong>fast customer service\u00a0<\/strong>and effective. If you are encouraged to add systems such as WhatsApp or an online chat, you will increase the\u00a0<strong>trust\u00a0<\/strong>in your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hope that this little snack on online shop errors has helped you to optimise your e-commerce business a little more. If not, you know...<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>","protected":false},"excerpt":{"rendered":"<p>More and more theory is being written about what an online shop should look like to inspire confidence in the prospective buyer. Even so, we still fall into practices that should be avoided in e-commerce.<\/p>","protected":false},"author":1,"featured_media":235852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>El pr\u00f3ximo <strong>15 de septiembre<\/strong> tendr\u00e1 lugar la <strong>tercera edici\u00f3n<\/strong> del <strong>Ecommerce Tour Euskadi<\/strong>, un encuentro <strong>100% online<\/strong> esta vez, para mantenerse al d\u00eda de las <strong>\u00faltimas tendencias<\/strong> en comercio electr\u00f3nico.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Ecommerce Tour<\/strong> se presenta como un ciclo de eventos que se realizan en distintas capitales. En esta ocasi\u00f3n, la puesta en marcha ser\u00e1 en Vitoria, aunque se seguir\u00e1 en remoto a causa de la situaci\u00f3n generada por la COVID-19. La organizaci\u00f3n espera recibir m\u00e1s de 1.000 asistentes online. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:uagb\/advanced-heading {\"block_id\":\"9d61e03d\",\"classMigrate\":true} -->\n<div class=\"wp-block-uagb-advanced-heading uagb-block-9d61e03d\"><h2 class=\"uagb-heading-text\">Dirigido a retailers, profesionales y startups del sector<\/h2><div class=\"uagb-separator-wrap\"><div class=\"uagb-separator\"><\/div><\/div><p class=\"uagb-desc-text\"><\/p><\/div>\n<!-- \/wp:uagb\/advanced-heading -->\n\n<!-- wp:paragraph -->\n<p>En esta <strong>edici\u00f3n virtual<\/strong> no solo se hablar\u00e1 de tiendas online sino que tambi\u00e9n se abordar\u00e1n tem\u00e1ticas vecinas como el <strong>email marketing,<\/strong> la <strong>log\u00edstica,<\/strong> la <strong>transformaci\u00f3n digital <\/strong>integral y la <strong>omnicanalidad.<\/strong> As\u00ed, se trata de una gran oportunidad para obtener una visi\u00f3n completa e integradora de las necesidades de la venta online.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:uagb\/advanced-heading {\"block_id\":\"6e77950a\",\"classMigrate\":true} -->\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6e77950a\"><h2 class=\"uagb-heading-text\">Casos de \u00e9xito<\/h2><div class=\"uagb-separator-wrap\"><div class=\"uagb-separator\"><\/div><\/div><p class=\"uagb-desc-text\">A lo largo del evento se analizar\u00e1n casos de \u00e9xito como estos.<\/p><\/div>\n<!-- \/wp:uagb\/advanced-heading -->\n\n<!-- wp:list -->\n<ul><li><strong>CDiscount: <\/strong>el primer ecommerce franc\u00e9s y la primera Marketplace europea<\/li><li><strong>Groovers: <\/strong>iniciativa artesanal de ukeleles personalizables<\/li><li><strong>Boxsr: <\/strong>marca de cosm\u00e9tica dirigida al p\u00fablico masculino con vistas a revolucionar el sector<\/li><li><strong>Etc.<\/strong><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:gallery {\"ids\":[230335,230336,230334]} -->\n<figure class=\"wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img src=\"https:\/\/presentiadm.com\/wp-content\/uploads\/2020\/09\/cdiscount-1024x487.jpg\" alt=\"\" data-id=\"230335\" data-full-url=\"https:\/\/presentiadm.com\/wp-content\/uploads\/2020\/09\/cdiscount.jpg\" data-link=\"https:\/\/presentiadm.com\/ecommerce-tour-euskadi-2020\/cdiscount\/\" class=\"wp-image-230335\"\/><figcaption class=\"blocks-gallery-item__caption\">CDiscount<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img src=\"https:\/\/presentiadm.com\/wp-content\/uploads\/2020\/09\/groovers-1024x648.jpg\" alt=\"\" data-id=\"230336\" data-full-url=\"https:\/\/presentiadm.com\/wp-content\/uploads\/2020\/09\/groovers.jpg\" data-link=\"https:\/\/presentiadm.com\/ecommerce-tour-euskadi-2020\/groovers\/\" class=\"wp-image-230336\"\/><figcaption class=\"blocks-gallery-item__caption\">Groovers<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img src=\"https:\/\/presentiadm.com\/wp-content\/uploads\/2020\/09\/boxsr-1024x531.jpg\" alt=\"\" data-id=\"230334\" data-full-url=\"https:\/\/presentiadm.com\/wp-content\/uploads\/2020\/09\/boxsr.jpg\" data-link=\"https:\/\/presentiadm.com\/ecommerce-tour-euskadi-2020\/boxsr\/\" class=\"wp-image-230334\"\/><figcaption class=\"blocks-gallery-item__caption\">Boxsr<\/figcaption><\/figure><\/li><\/ul><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:uagb\/advanced-heading {\"block_id\":\"d3f4548d\",\"classMigrate\":true} -->\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d3f4548d\"><h2 class=\"uagb-heading-text\">En directo y en diferido<\/h2><div class=\"uagb-separator-wrap\"><div class=\"uagb-separator\"><\/div><\/div><p class=\"uagb-desc-text\"><\/p><\/div>\n<!-- \/wp:uagb\/advanced-heading -->\n\n<!-- wp:paragraph -->\n<p>Para las personas que no puedan seguir el Ecommerce Tour Euskadi ese d\u00eda, se mantendr\u00e1 la <strong>plataforma accesible durante un mes<\/strong> m\u00e1s. La plataforma, configurada espec\u00edficamente para la ocasi\u00f3n, dar\u00e1 acceso a <strong>diferentes espacios<\/strong> sin necesidad de descargarse ning\u00fan programa, directamente desde el navegador:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>Salas,<\/strong> para seguir las <strong>ponencias<\/strong> programadas con <strong>chat online<\/strong> incluido.<\/li><li><strong>1to1 virtual,<\/strong> un espacio para solicitar una <strong>reuni\u00f3n<\/strong> con <strong>cualquier asistente<\/strong> al evento.&nbsp;<\/li><li><strong>Agenda,<\/strong> para consultar los distintos episodios del evento y calendarizar nuestra jornada.<\/li><li><strong>Speakers,<\/strong> donde accederemos a toda la informaci\u00f3n sobre los ponentes.<\/li><li><strong>Sponsors,<\/strong> para conocer las entidades que patrocinan el evento, con la posibilidad de programar citas con ellas.<\/li><li><strong>Diferidos,<\/strong> donde podremos volver a reproducir charlas que ya hayan tenido lugar.<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Con todo esto, os animamos a participar en el evento si os interesa el campo de la venta online y todo lo relacionado con la econom\u00eda digital. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Presence estar\u00e1 all\u00ed, \u00bfnos vemos? <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons {\"align\":\"center\"} -->\n<div class=\"wp-block-buttons aligncenter\"><!-- wp:button {\"className\":\"is-style-fill\"} -->\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link\" target=\"_blank\" rel=\"https:\/\/ecommerce-news.es\/el-15-de-septiembre-vuelve-ecommerce-tour-euskadi-como-va-a-ser-el-evento\/ noopener noreferrer\">M\u00e1s informaci\u00f3n e inscripci\u00f3n<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-235777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiendas-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 errores t\u00edpicos que est\u00e1s cometiendo en tu tienda online - Presentia<\/title>\n<meta name=\"description\" content=\"En esta entrada repasamos los errores en tienda online que se siguen repitiendo. 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