{"id":1,"date":"2020-09-24T06:56:19","date_gmt":"2020-09-24T04:56:19","guid":{"rendered":"https:\/\/presentiadm.com\/?p=1"},"modified":"2020-10-26T09:01:37","modified_gmt":"2020-10-26T08:01:37","slug":"types-of-digital-marketing","status":"publish","type":"post","link":"https:\/\/presentiadm.com\/en\/tipos-de-marketing-digital\/","title":{"rendered":"Types of digital marketing"},"content":{"rendered":"

Many people ask us about the types of digital marketing <\/strong>they can carry out on the internet. First came marketing. That English term used to refer to any action whose objective is the sale of a good or service.<\/strong> Little by little, this word became king in the terminology of the sector in business schools, advertising and even high schools. We communication professionals were often thankful to be able to explain to our parents in a single word what we did for a living (even if communication sciences are something more complex, which we will discuss in another post).<\/p>\n\n\n\n

Today, when talking about digital marketing,<\/strong> almost everyone identifies that it is internet marketing actions.<\/strong> But to be more specific, what kind of actions are we talking about? What can be done in the ocean that is the internet to promote the sale of a specific good or service?<\/p>\n\n\n\n

When we talk about \"types of digital marketing\", we actually mean \"digital marketing strategies\". There is no such thing as digital marketing<\/strong> The strategies are not all watertight as if they were separate boxes, but are all part of the same thing and in most cases interrelated. Likewise, not all of them need to be useful for us. It all depends on our business, objectives and audience.<\/p>\n\n\n\n

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1 - Content Marketing<\/h2>
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The great example of a strategy that spreads to all the others. At Presentia we consider it the king tactic in the world of digital marketing. Content marketing uses the creation of relevant and useful content<\/strong> to the user in order for the latter to carry out the desired action. It should form part of the rest of the strategies that come after it, as there is no point in an SEO or email marketing plan without a content thought out<\/strong> and that generates some impact<\/strong> in the reader.<\/p>\n\n\n\n

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Advantages<\/h3>
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